In short, companies hate them.
I recently read a brief opinion article over at
IGN which was written in response to a
recent rumor about the next Xbox game console. If the buzz rings true, then the next Xbox will be locked from playing used games in their entirety, a concept that is not only brash and bold but also potentially dangerous to consumers.
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If the next Xbox doesn't let people play used games,
can Microsoft expect it to be successful? |
The concept is in response to Gamestop and other companies making their money off of the sale of used games. All the people who worked on the game (developers, artists, writers, programmers, etc.) make ZERO dollars when a used game is sold. Often times people cry foul at Gamestop for their used games policy; they rarely mark them down and make an enormous profit off of each used game sold, hence their penchant for touting used game deals. More game companies have taken to charging an 'online pass fee' in order to compensate. Essentially this pass forces people who buy the game used to pay to play online if it has any functionality, thereby returning some money to the developer. What Microsoft may be proposing is something entirely different.
Imagine if, when you bought a DVD, you had to register what device you were using to watch it, and could only watch it on that device. That's essentially what is being proposed, tying a single disc to a single system. This flies in the face of the entire history of video games, which has been a media that consumers have traditionally share with their friends, swap, or buy used. The used game market is nothing new. But now companies have a means to resist it.
So, why ask what piracy and used media have in common? Let's compare Gamestop to MegaUpload. For a payment that doesn't return to the media's parent companies, both allow you to purchase 'used' media. Both are dependent on consumers contributing to their business model (gamers sell and buy used games, downloaders download and upload files). Without these consumers, both would be out of business. And finally, both of these companies deny other companies control and potential sales.
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GameStop frequently offers deals and discounts on used
games because it does little to deter their profits. |
That's what's really at the crux of this whole piracy/used items debate. Potential money. Not real money. Not money earned. Potential money. Every time a person buys a used game or pirates a movie, the makers of that media say "That's wrong. We should be the ones making money off of that game, even though we already did when someone bought it new in the first place. You're stealing from us." And they have a point. Anytime you purchase something used or pirate it in place of buying it new, you aren't paying the makers of the item. You're paying a glorified pawn shop.
I'd be willing to postulate that if Gamestop were an online service that didn't sell new games and MegaUpload was a store that sold new media in addition to user material, Gamestop would've been shut down last week. Of course, I doubt even Gamestop's executives lead such a disgustingly "1%" lifestyle as Kim Dotcom did before his arrest.
This news represents the companies latest in the war against the consumer. More and more companies have been trying to exert themselves, claiming innocence as they've lobbied, placed fees, and corrupted the consumerist society we live in. This move makes their message clear: when you buy something from us, we will decide how it is used, not you. It's an atrocious occurrence, one that would ultimately undermine the game industry itself, as the industry is so dependent on used game sales. Hopefully, this rumor will turn out to be nothing more than hearsay.